Key contributor to content strategy for e-commerce specialty retail company, managing 3,800+ product content assets while developing educational content that established brand authority and drove measurable results. 

Key Achievements:

• Scaled content operations across 3,800+ SKUs, developing product value propositions, technical specifications, and use case documentation. Established comprehensive content governance frameworks — and edited all existing content to ensure systematic brand consistency across catalog, website, and digital channels. 
• Drove 10x product sales through strategic thought leadership, pitching and securing external publication in regional news outlet (Concord Monitor) by collaborating with internal product specialist to create educational content that positioned brand as backyard birding authority. 
• Served as liaison between content, product, and sales teams, translating technical product features into customer value propositions while contributing UX feedback that improved website functionality and customer experience.
• Created product marketing content for new launches, collaborating with creative and executive teams on naming, positioning, and messaging — developing product names, taglines, feature descriptions, and calls-to-action that supported product launches. 

Developed content for small business clients, collaborating directly with business owners to translate their brand positioning into compelling web copy, blog content, and website content including FAQ pages. Managed multiple projects simultaneously, while adapting voice and messaging to diverse industries and business objectives. 

Managed stakeholder database and supported marketing communications for statewide literary nonprofit, executing email campaigns, coordinating publications, and creating content that connected 500+ members with resources and opportunities. 

Key Achievements: 

• Executed segmented email marketing campaigns through marketing automation platform, managing 500-member database and creating targeted messaging for diverse audience segments. 
• Contributed to multi-channel content strategy through quarterly newsletter (print + digital), monthly literary calendar, and weekly email campaigns with varying publication schedules, while promoting activities across channels.