Strategic + creative content writer, building frameworks that scale

Dawn Coutu is a New England-based content writer making the transition from B2C to B2B / SaaS — and, honestly, she should've done it sooner. 

With 8+ years creating content across e-commerce, stakeholder engagement, and multi-channel marketing, she's built a systematic approach to content that scales. She's managed 3,800+ product content pieces, developed segmented email campaigns, and collaborated with cross-functional teams to create educational content that helps people understand complex products.

What Dawn brings to the table: an MFA in Creative Writing (so "technical" doesn't mean boring), a data-driven approach to content strategy, and a genuine preference for working with internal teams over the general public. She's all about "depth over breadth," systems over chaos, and making sure content serves its purpose.

When she's not writing, she's transforming her grandmother's memoirs into an ebook — editing for clarity, formatting in Markdown, and making sure the content reads well. Even personal projects need attention to detail and solid content structure.

Her portfolio examples showcase her ability to create educational content across formats, while also driving sales with product marketing copy. Looking for B2B / SaaS content writing opportunities that value strategic thinking, structured execution, and scalable processes.